Selected Work

Stories built for impact.

A selection of projects from Everett Adams' career in video production where strategy, craft, and purpose came together.

Brand & Corporate Story

Georgia-Pacific

The People Behind the Product

The Challenge

For a large manufacturing organization, it can be easy for the people behind the operation to get lost in the scale of the business. The goal was to show a different side of Georgia-Pacific — to move beyond the machinery and production process and reveal the people, personalities, and sense of community that make the East Texas operations unique.

Our Approach

Rather than relying on a traditional corporate voiceover, the story is built around real employees speaking in their own words. The production filmed employees across Georgia-Pacific's East Texas operations, capturing their experiences both on the job and in the communities surrounding the facilities. The result combines intimate employee interviews with cinematic footage of the manufacturing environment, equipment, and day-to-day work — a portrait that feels personal while still communicating the scale and importance of the operation. The diversity of voices is intentional: each employee brings a different perspective, but together their stories create a larger message — Georgia-Pacific isn't simply part of East Texas, it is made up of people who are part of East Texas.

The Result

"We Are East Texas" gives Georgia-Pacific a human face. By putting employees at the center of the story, the film communicates the company's connection to its workforce and the communities where it operates — while giving viewers an authentic look at the people behind the products. The most powerful corporate stories aren't always about the company. Sometimes, they're about the people who make the company what it is.

Brand FilmCorporate StoryEmployee Story

Corporate Storytelling / Technology Demonstration

Southern Company

Smart Neighborhood: Making the Future of Energy Feel Real

The Challenge

Smart-grid and energy technologies can be difficult to explain. The systems behind them involve complex technology, data, and infrastructure that aren't always easy for a general audience to visualize. The challenge was to make those concepts accessible without oversimplifying them — and to show how emerging energy technology can ultimately affect the everyday experience of homeowners.

Our Approach

The production combined interviews, cinematic residential footage, aerial imagery, and detailed technology demonstrations to create a story that moves from the big picture to the personal. Instead of simply telling viewers that the neighborhood is "smart," the film shows what that means. Viewers see the technology in use throughout the home — from monitoring energy consumption to interacting with connected appliances and managing energy systems — giving the audience a tangible understanding of how the pieces fit together.

The Result

The finished film transforms a complex energy concept into an accessible, visually driven story — giving audiences a firsthand look at how connected technology and energy innovation could shape the homes and communities of the future. When the subject is complex, the best way to explain it isn't always to simplify the story. Sometimes, it's to show people how it works.

Technology StoryCorporate StorytellingInnovation

Patient & Brand Storytelling

Aflac

Helping Families Tell Their Stories

The Challenge

Medical stories require a delicate balance. The subject matter is deeply personal, but the story also needs to communicate the purpose and impact of a corporate initiative. The challenge was to create something authentic and emotionally engaging without allowing the corporate message to overshadow the family at the center of the story.

Our Approach

The story is built around the family's own experience. An interview with mother Shea Guillory provides the emotional foundation, while family photographs and intimate footage of her children bring their journey to life. The film incorporates footage of the children interacting with My Special Aflac Duck — showing how the program gives young patients a way to play, express themselves, and find comfort during an otherwise difficult experience. A complementary interview with Aflac's corporate social responsibility team connects the family's personal experience to the larger mission behind the program. Rather than leading with statistics or explaining the program first, the film begins with the people affected by it — creating an emotional connection that makes the corporate message more meaningful.

The Result

The finished film gives Aflac a powerful way to demonstrate the impact behind its corporate social responsibility work — not by explaining what the program does, but by showing what it means to a family living through childhood illness. The most meaningful healthcare stories aren't about treatments or programs. They're about people — and the difference those programs make in their lives.

Brand StorytellingPatient StoryCorporate Social Responsibility

Customer Story

NCR

Putting a business technology story in the hands of the customer

The Challenge

Technology companies face a persistent storytelling problem: the product itself can be difficult to make interesting. Features and specifications rarely connect with a general audience. The goal was to demonstrate the value of NCR's point-of-sale solution by showing how it works in the real world — inside a real business, with real people.

Our Approach

The production was built around the owners and employees of Honeysuckle Gelato, a customer-facing small business where the technology is part of the daily operation. Rather than isolating the product for a demonstration, the film captures it in its natural environment — from serving customers and preparing gelato to interacting with the point-of-sale system. The result is a customer story, not a product demo. Instead of telling the audience why the technology matters, Honeysuckle's experience demonstrates it.

The Result

The finished film gives NCR something more powerful than a feature list: a real customer showing what the product makes possible. By letting Honeysuckle Gelato tell its own story, the piece creates an authentic connection between the technology and the businesses it serves. The best product stories don't always start with the product — sometimes they start with a customer whose business is better because of it.

Customer StoryTechnologyBrand Video

Employee Storytelling / Workforce & Apprenticeship

NAPA Auto Parts

The Apprentice Mason

The Challenge

The automotive service industry faces a persistent skilled labor shortage, with entry-level technicians frequently burning out due to a lack of defined career pathways and structured professional development. NAPA Auto Care partnered with independent service providers like McNeil's Auto Care to build and accredit a formal two-year Department of Labor apprenticeship program. Communicating the tangible personal impact of an initiative like this requires moving beyond curriculum details and policy bullet points to connect with prospective technicians on a human level.

Our Approach

Instead of producing a top-down corporate explainer, the story centers entirely around Mason Pavlides, an apprentice whose career and personal trajectory were altered by the program. The video establishes intimacy right away, framing Mason's starting point — living in his parents' basement, feeling stuck at a dead-end job, lacking purpose — paired with candid at-home moments alongside his partner and rescue dog. The narrative weaves together voices across the shop floor: Mason's personal journey, shop owner Pete McNeil outlining the systemic talent shortage, and shop manager and mentor Jake Sorensen speaking to hands-on skill transference. Dynamic, available-light cinematography across service bays, diagnostic stations, and classroom modules grounds the story in the daily craft of the trade, elevating technicians from general laborers to certified technical specialists.

The Result

The storyline culminates in Mason receiving his official Department of Labor Certificate of Completion, transitioning from a stuck entry-level worker to the shop's second-highest-producing technician — with a home and independent life of his own. The resulting profile delivers a compelling, character-driven recruitment and culture piece that illustrates how corporate-backed workforce programs can transform local businesses and individual lives, providing NAPA Auto Care with an authentic narrative asset suitable for trade recruiting, franchisee buy-in, and stakeholder communications.

Employee StoryWorkforce DevelopmentBrand Film

Enterprise Sustainability & Innovation / Sports Partnership

Southern Company

Southern Company & PGA TOUR: Powering the TOUR Championship

The Challenge

Major professional sporting events generate massive, short-term energy demand and significant carbon footprints. As an Official Energy Company and Proud Partner of the PGA TOUR's season-ending TOUR Championship at East Lake Golf Club in Atlanta, Southern Company committed to powering the tournament with 100% renewable energy. The core communication challenge was translating complex, multi-layered utility solutions — ranging from Renewable Energy Credits and landfill-captured Renewable Natural Gas to battery storage and renewable fuels — into an engaging, clear narrative without devolving into abstract ESG jargon.

Our Approach

The story was approached as a dynamic convergence of enterprise technology, environmental stewardship, and live sports entertainment. Rather than leading with policy or statistics, the production balanced voices from PGA TOUR leadership, Southern Company New Ventures, and clean-tech partner Moxion Power — building third-party validation and strategic alignment across stakeholders. Cinematography was shot across the historic East Lake course, capturing clean infrastructure in action: commercial kitchen operations powered by carbon-neutral renewable natural gas, generators running on R99 renewable diesel alongside quiet zero-emission Moxion mobile battery storage systems, the all-electric golf cart fleet, EV patron parking chargers, and on-course solar cell phone charging stations. Branded motion graphics distilled Southern Company's custom sustainable solution into clear 2D icon animations, visually itemizing seven interconnected energy solutions. Measurable impact was contextualized through tangible metrics — including avoiding greenhouse gas emissions equivalent to taking 245 gas-powered vehicles off the road for a year — while the broader story connected the energy work to the fan experience at the Good Energy / SO Cool Pavilion and youth golf development through First Tee.

The Result

The resulting film positions Southern Company as an active driver of practical energy innovation rather than a passive corporate sponsor. By showing how modern clean energy can seamlessly integrate into one of golf's premier global stages — without disrupting player performance or fan experience — the piece provides Southern Company and the PGA TOUR with an authoritative visual benchmark for sustainable event operations. The most persuasive sustainability stories don't describe a company's goals. They show the infrastructure already making those goals real.

SustainabilityCorporate StorytellingSports Partnership

Employee Testimonial & Brand Story

Georgia-Pacific

Pomelo Care: Making an Employee Benefit Personal

The Challenge

Employee benefits can be difficult to communicate. Plan descriptions and feature lists can explain what a benefit offers, but they don't necessarily show employees why it matters. Georgia-Pacific and Pomelo Care needed to communicate the value of a virtual maternity and newborn care program in a way that felt approachable and meaningful — not like a traditional healthcare or benefits presentation. The story needed to answer a simple question: what does this benefit actually mean to a real family?

Our Approach

The piece was built around Georgia-Pacific employee Lauren Campen, using her personal experience as the foundation for the story. Rather than simply listing Pomelo Care's services, Lauren explains how having access to support affected her experience as a new mother. Her interview is complemented by warm, intimate footage of Lauren with her baby at home and outdoors. Product imagery and graphics help illustrate specific elements of the service — including dedicated care teams and 24/7 availability — while footage of Lauren using the Pomelo Care app makes the digital nature of the service tangible. The result is a balance of personal storytelling, product demonstration, and clear communication.

The Result

The finished video turns an employee benefit into a human story. Through authentic testimony, lifestyle footage, and concise visual explanations, the film helps Georgia-Pacific communicate the value of Pomelo Care in a way that is informative, approachable, and emotionally resonant. When you're communicating a benefit, don't just explain what it offers — show people what it can mean in someone's life.

Employee StoryHealthcareBrand Storytelling

Customer Story / Commercial Fleet & Supply Chain

NAPA Auto Parts

Point Reyes Farmstead Cheese Company

The Challenge

Automotive parts brands often struggle to showcase how essential maintenance components — like headlights and wiper blades — impact commercial operations without sounding like a standard product catalog. NAPA needed an editorial, cinematic way to demonstrate the mission-critical role their fleet parts play in keeping independent local businesses moving, even under the most demanding environmental conditions.

Our Approach

Instead of focusing on store shelves or technical specs, the narrative is framed as an atmospheric brand profile set in Point Reyes, California — one of the foggiest regions in the country. Opening aerials and ground-level cinematography contrast the heavy coastal fog with the golden hills, grazing dairy herds, and artisan cheese operations of the Giacomini family farmstead. The piece grounds the audience in three generations of farm history, featuring founder Bob Giacomini, co-owner Jill Giacomini-Bash, master cheesemaker Kuba Hemmerling, and culinary director Jennifer Luttrell. Rather than forcing a hard sell, NAPA's presence enters through delivery driver Seth Swan — navigating winding coastal ridge roads where zero-visibility fog makes reliable wiper blades and headlights the quiet, indispensable lifeline ensuring the farm's product reaches tables across the region.

The Result

The final piece moves NAPA away from traditional retail advertising into high-value documentary storytelling. By highlighting a premium B2B customer whose daily livelihood depends on dependable fleet reliability, the film seamlessly reinforces NAPA's brand promise: keeping the businesses that feed our communities running every day.

Customer StoryBrand FilmCommercial Fleet

Healthcare / Brand Storytelling

Aflac

Helping Kids Be Kids

The Challenge

Child Life Specialists play an important role in pediatric healthcare, but their work can be difficult to explain from a job description alone. The goal was to show what Child Life actually looks like in practice — and why helping children understand, process, and cope with their medical experience is such an important part of their care.

Our Approach

The story is built around Lindsay Carrick, a Child Life Specialist at the Aflac Cancer and Blood Disorders Center, and the children she works with every day. Rather than relying on a traditional corporate explanation, the film lets Lindsay explain her role while the audience sees her interacting directly with young patients. The production captures the everyday moments that define Child Life: playing, creating, talking, and helping children feel more comfortable in an unfamiliar environment. The hospital itself becomes part of the visual story, providing context for the work while the interactions between Lindsay and the children give the film its emotional core.

The Result

The finished film gives Aflac a human-centered way to communicate the importance of Child Life services. Rather than simply explaining what a Child Life Specialist does, the video shows the relationship between the specialist and the child — allowing the audience to understand the value of the work through real moments of connection. In healthcare storytelling, sometimes the most important story isn't the treatment. It's the person helping a patient through it.

Brand StorytellingHealthcareHuman Interest

Customer Story / Brand Film

NCR

From the Railroad to the Pit: How Craftery Found Its Story

The Challenge

Scott Moore Jr. left a career in the railroad industry to build something entirely his own — a business that combined two unlikely passions: handcrafted chocolate and wood-fired barbecue. The name he invented for it, Craftery, says everything about the approach. The challenge for NCR was to show how its point-of-sale technology fits into a business like this — one built on craft, personality, and a very specific vision — without the technology becoming the story.

Our Approach

The film is built around Scott and the world he has created at Craftery. He explains the origin of the business in his own words — the hobby that became an obsession, the decision to leave a stable career, the realization that chocolate alone wouldn't sustain the operation, and the moment barbecue entered the picture. NCR Silver is woven into the story naturally, the way it exists in the business: as the system that keeps things moving when the line stretches down the street. Scott's voice carries the film. The production captures the texture of Craftery — the pits, the chocolate, the customers — giving the audience a feel for the place before it ever explains the technology.

The Result

The finished film gives NCR a customer story that works because it isn't really about NCR. It's about a man who built something remarkable and needed a system that could keep up with it. When Texas Monthly ranked Craftery the sixth best barbecue joint in the state and the line stretched to the street the next morning, NCR Silver was already there. The best technology stories don't start with the technology. They start with the person whose business depends on it.

Customer StoryTechnologyBrand Film

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